{"id":3709,"date":"2021-05-26T14:19:50","date_gmt":"2021-05-26T14:19:50","guid":{"rendered":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/?p=3709"},"modified":"2021-09-03T08:08:15","modified_gmt":"2021-09-03T08:08:15","slug":"why-in-store-experience-still-matters","status":"publish","type":"post","link":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/why-in-store-experience-still-matters\/","title":{"rendered":"Why in-store experience still matters?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3709\" class=\"elementor elementor-3709\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-204e39a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"204e39a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e671cc\" data-id=\"4e671cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d6447 elementor-widget elementor-widget-image\" data-id=\"57d6447\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"420\" src=\"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-content\/uploads\/2021\/07\/Why-in-store-experience-still-matters_photo.jpg\" class=\"attachment-large size-large wp-image-3678\" alt=\"\" srcset=\"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-content\/uploads\/2021\/07\/Why-in-store-experience-still-matters_photo.jpg 820w, https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-content\/uploads\/2021\/07\/Why-in-store-experience-still-matters_photo-300x154.jpg 300w, https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-content\/uploads\/2021\/07\/Why-in-store-experience-still-matters_photo-768x393.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fd27f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fd27f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a0e7c1\" data-id=\"4a0e7c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51fd888 elementor-widget elementor-widget-text-editor\" data-id=\"51fd888\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Shoppers in the US miss the physical elements of the in-store experience that can only be offered in a brick-and-mortar setting like fitting rooms says David Sykes, Head of US at\u00a0Klarna. According to research by the leading global\u00a0fintech\u00a0company, nearly <strong>80% of\u00a0shoppers\u00a0want fitting rooms to reopen<\/strong> this year however, they also have new expectations around what the in-store shopping journey should look like as they remain concerned about safety.<\/p><p>Klarna surveyed over 41,000 shoppers across the US to understand the pandemic\u2019s lasting impact on\u00a0consumer\u00a0spending behavior and below are some of the <strong>key findings<\/strong>:<\/p><ul><li><strong>Safety<\/strong> will remain a top concern for consumers, even as the world reopens, so retailers must adapt their in-store experience to provide shoppers with greater confidence and peace of mind.<\/li><li>The top reasons shoppers head to physical retail stores are to <strong>touch and try on products<\/strong> (79%), purchase products instantly (67%), browse and discover new products (56%), and return items quickly (34%).<\/li><li>The ability to <strong>purchase and return items quickly<\/strong> is more important to younger consumers.<\/li><li><strong>Apparel is consumers\u2019 top category<\/strong> to shop for in-store, cited by 60% of survey respondents, followed by footwear (58%), home goods (51%) and beauty (47%).\u00a0<\/li><li><strong>Deals and discounts<\/strong> are also an important draw for 73% of those planning to shop in brick-and-mortar stores this year, followed by fast and convenient pickup and returns (63%), and the availability of customer service (46%).<\/li><li>91% of shoppers expect brands to <strong>offer an omnichannel experience<\/strong>, and 87% to have a mobile app.<\/li><li>83% of shoppers say that they would <strong>visit an online brand\u2019s physical store<\/strong> if they could.<\/li><\/ul><p>Source: <a href=\"https:\/\/retail-today.com\/new-survey-finds-nearly-80-of-shoppers-want-fitting-rooms-to-reopen-this-year-while-many-remain-skeptical-about-product-testing\/\">Retail Today<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>80% of shoppers have new expectations around what the in-store shopping journey is, according to a study. <\/p>\n","protected":false},"author":1,"featured_media":3678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[9,7,12],"_links":{"self":[{"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/posts\/3709"}],"collection":[{"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/comments?post=3709"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/posts\/3709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/media\/3678"}],"wp:attachment":[{"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/media?parent=3709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/categories?post=3709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.technoarray.com\/retailleaderscircle\/wp-json\/wp\/v2\/tags?post=3709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}